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June 3, 2025

The time to reimagine app management is Now

  • Last updated 06/03/2025
  • View Author Bio
    Nilesh Deo
    Product Line Marketing Manager

    Nilesh Deo is a member of the Omnissa Product Marketing team supporting the Horizon and App Volumes products. He has 10+ years of Product Marketing experience supporting Cloud Computing, Cloud Cost Management, and VDI solutions.

Today, managing Windows applications is one of the most pressing challenges for IT teams. According to a 2023 VMware survey, on average, organizations juggle 277 Windows applications, supported by 22 full-time IT staff equivalents for deployment, management, and retirement1. Updating even a single app can drain resources, diverting attention from more strategic initiatives.  

Nearly two-thirds of IT leaders surveyed2 cited inefficiencies in app packaging and testing. Seventy percent reported compatibility issues with existing tools, applications, or operating systems. These are not isolated pain points—they’re systemic issues that will only grow as app adoption accelerates across organizations. Imagine managing thousands of apps! Whether you’re working in physical (aka traditional laptops and desktops) or virtual desktop environments, you’ll likely face similar challenges. It’s time to rethink how we approach app management. 

Omnissa Presents: App Management Reimagined 

We’re thrilled to host an upcoming virtual event to give app management the attention it deserves. Join us for Omnissa Presents: App Management Reimagined, taking place June 24–25

This virtual event is your opportunity to engage with Omnissa executives and product experts, industry leaders, and technology partners. Together, we’ll explore how to take app management from a reactive burden to a strategic advantage, ultimately improving how your organization manages, secures, and deploys applications.  

Here’s what you can expect: 
  • Learn how to seamlessly deploy and manage apps across any device or environment—virtual or physical, on-prem or in the cloud. 
  • Discover how to streamline app delivery and reduce operational overhead while driving agility and reducing costs. 
  • See how a single, integrated Omnissa solution can simplify app management while enhancing security and end-user satisfaction. 
  • Get an exclusive preview of upcoming capabilities of Omnissa App Volumes that will help you plan and future-proof your app strategy. 
Agenda Highlights: 
  • Executive Keynote: Featuring insights from Omnissa, Microsoft, Amazon, and IGEL, alongside leading industry analysts. We’ll explore the future of app management and how to prepare for what’s next. 
  • Two Business-Focused Breakout Sessions: In these breakout sessions, we will share best practices in building a business case for modern app management and how app security and end-user experience can co-exist. 
  • Two Technical-Focused Breakout Sessions: Our technical breakout sessions will cover topics such as how to move past the legacy app packaging methodologies and unlock app portability across virtual and physical Windows endpoints. You can also expect many exciting demos that showcase these capabilities! 

Whether you're a CIO looking to reduce operational complexity or a hands-on IT leader exploring the next generation of app delivery, this event is for you. 

Don’t miss out—register today to secure your spot and take the first step toward reimagining app management for your organization. 
 

1,2 VMware’s 2023 survey titled ‘VMware Applications on Demand Survey’ with Enterprise Strategy Group (by Informa Tech), involving 200 IT decision-makers across North America.

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